As part of a Fashion Retail Branding module that asked me to create a physical retail store for an existing online-only store as well as a new campaign, I came up with a new campaign for NET-A-PORTER called NET-A-PORTER teen launching a teen collection and opening their first pop-up shop ever. I explained its unique visual merchandising and a launch event, created mock-up advertisements for different social platforms as well as billboards and design of packaging, staff uniforms and promotional giveaway item.